The well-kept secrets of the psychological spin that clubs and Bars employ!

Nicole Burger
May 31, 2023
3 min read

Let's Blog About It!

By Nicole Burger

The lights are dim, the music is thumping, and the drinks are flowing. You're in a club ready to let loose and have some fun. However, have you ever stopped to think about the psychological tricks clubs use to keep you dancing all night?

Lighting

First off, let's talk about the lighting. Clubs always seem to have dim lighting. That's because low lighting creates more of an intimate and relaxed atmosphere, making you more likely to let your guard down and have a good time. A pro too, because it makes everyone look a little more attractive, which never hurts.

Music

Next up, is the music. Clubs play a specific type of music for a reason – it's designed to get you moving. The fast beats and repetitive rhythms are meant to get your heart rate up and your body moving. As well as, the loud volume makes it difficult to have a conversation, which forces you to focus on the music and dance. It allows you to let loose and feel the music, and move your body in ways that aren’t acceptable in your day to day. The type of music played at said club, allows one's alter-ego to shine bright.

Liquid Courage

Let’s not forget about the drinks. Clubs often have expensive drink prices and limited options, which makes you more likely to stick to one type of drink and keep ordering it throughout the night. This drink tends to be a white spirit such as vodka, or shots such as Jagermister and Tequilla since the club always has some sort of special or promo on those. Alcohol lowers your inhibitions, making you more likely to dance and socialize. Liquid courage is a real thing, especially when you're solo traveling and decide to go out clubbing alone! The club owners are fully aware that the more the attendees are drinking, the more they will continue to do so because once the liquor starts flowing, it tends to continue. The alcohol sold is a massive source of income which leads to the majority of profits for many well-known bars or clubs.

You're so VIP

It's not just about the lighting, music, and drinks – clubs also use other psychological tricks to keep you coming back. For example, the VIP section or Guest List. By creating a separate, exclusive area, clubs make you feel like you're part of an elite group. It's a status symbol to be seen in the VIP section, with expensive liquor, that will make you feel important and desirable. The same feeling is applied when it comes to being added to the guest list. A club can be a magical place where you feel like someone you wished you could be in your day-to-day life, exploring your alter-ego. The VIP section, makes you feel important, perhaps even the importance you feel you lack during your “normal” day. This is the one evening you get to be a "somebody," the one evening you get to be "hot stuff,"

Let’s dress up

Finally, the dress code. Clubs often have strict dress codes, which can make you feel like you're part of an exclusive group that's been granted entry. The adrenaline of the consuming thought that no one talks about is the; “Wow I’m hot enough to get in," or "Wow, I am so well dressed that I look like I belong here." Dressing up can make you feel more confident and attractive, therefore, leading to more dancing and socializing.

So there you have it – the psychological spin that clubs employ to keep you dancing all night long. However, who cares if it means having a good time with friends? Just remember to drink responsibly and always have a designated driver. Other than that, knowing all of these tricks of the trade, make sure to make use of them. Dress well, order good drinks, sit at a good table surrounded by people who possibly envy your lifestyle for the evening, and remember, "You are all that, and more!" So go out there, be brave, and have fun! After all, it is all at your disposal!